Divi Reviews: The Ultimate WordPress Multipurpose Theme

divi themes. divi wordpress theme elegant themes

Divi Reviews: Divi is a Multipurpose WordPress Theme developed by the talented folks over at Elegant Themes. It was designed with the sole purpose of letting users create professional-grade websites without any coding knowledge. And seeing that it’s used on over 2 million sites worldwide, it clearly succeeded at its goal.

Powerful Features 

The Divi themes ships with tons of powerful features including access to 40+ professionally designed website elements, and over 1500+ premade webpage layouts. And thanks to the powerful Divi Plugin at the heart of the theme, you can drag and drop all these UI elements and modules to create unique site layouts yourself.


Table of Contents

No wonder why Divi themes is so highly recommended and popular amongst WordPress beginners and web design agencies. But that still doesn’t answer the real question – Is Divi themes right for “you”? Well, that’s exactly what I will be looking at in this in-depth of the Divi Reviews .

Divi Reviews: Major Sections

To help you decide, I have divided this article into two major sections in this Divi theme review. The first part focuses on the key features Divi brings to the table. And in the second part, I will show you how to use these features to create unique layouts and website designs.

By the end, you should get a clear understanding of what Divi has to offer and whether it’s the right WordPress theme for you.

Pros and Cons

Divi Reviews: Pros and Cons

To start things off in this Divi theme review, in case you are in a bit of a hurry and just came here for the cliff notes, here’s a quick look at the pros and cons of the Divi theme to give you an idea of what it has to offer:

Divi Pros
Divi Cons
Access to over 1500 Premade Layouts
All the layouts will only work if you have the Divi Visual Builder plugin installed.
40+ Ready to Use UI elements and Modules
No option to bulk import all templates inside a layout pack. Layouts need to be imported individually, one at a time.
Highly customizable. Option to tweak every aspect of the theme.
Too many features make it a bit overwhelming for new users.
Super easy to use. Design websites by simply dragging and dropping elements.
Not sold separately. It needs to be bought as a bundle with other themes and plugins.
Extensive documents to help you get started. Helpful 24/7 support team available to resolve issues.
No phone based support.

To get a better first-hand experience, you can also try Divi for free in Elegant Themes’ own self-hosted environment

Divi Reviews: Features

Going over the pros and cons, here’s a more in-depth look at the main features of the Divi WordPress theme in this Divi theme review.

40+ Website Elements

With Divi themes, you get access to 40+ advanced website elements or content modules. These function similarly to Gutenberg blocks but are much more powerful, diverse, and extremely customizable.

You will get access to a library from where you get to select which module you want to add to your layout.

Divi Modules

Once a module is added, you will be presented with the module settings, from where you can customize it to fit your requirements. You can also save the edited version of the modules and add them to your own module library. This allows you to reuse the modules multiple times without you having to reconfigure the options each time.

Here’s a quick mention of some of the website element/module that I found most useful:

  • Contact Form – no need to add a contact form plugin.
  • Call to Action
  • Email Optin
  • Map
  • Gallery
  • Search
  • Sliders
  • Testimonials
  • Social Media Follow
Web Design

1500+ Premade Designs

With Divi themes, you get access to over 1500 professionally designed premade layouts, with many more added every single week.

Many of the layouts are also bundled together to form website layout packs. This includes a collection of demo pages like the Home page, About Us page, Contact Page, and so on, all tied together by the same design and aesthetics.

And thanks to its massive collection of premade demos, you are bound to find a design that meets your needs and requirements.

All you need to do is pick a layout pack that fits your website’s niche, and you will have a professional-grade website ready with all the necessary web pages. Cool isn’t it?

An Intuitive WYSIWYG Editing Experience

At the heart of the Divi themes, you have the Divi Visual Page Builder. It’s a feature-rich page builder plugin that gives you access to a powerful WYSIWYG (What You See Is What You Get) designing experience.

Backend Wireframe

First of all, In this Divi theme review, you get access to both a backend wireframe editor as well as a frontend live editor for creating/editing your layout. All changes you make will take effect in real time, and you can easily switch between desktop, mobile, and tablet views to let you see firsthand how your design will look on different devices.

It lets you move around different sections, rows, elements, and modules, by simply dragging and dropping with your mouse. You get to edit text on the fly using inline text editing.

There’s also the option to undo, redo changes, and an “editing history” section which highlights and lets you switch between all the different changes you made while working on the layout.

Once you have completed a design, you can publish it, and make it available to all your website visitors. Or if you are feeling tired and intend on finishing it later, you can save the design as a draft.

Powerful Customization Settings

The Divi themes, in conjunction with the Divi Visual Page Builder, brings powerful customization and design features to the table. Each module has its own separate “design” settings, where you will find tons of awesome customization options.

Here’s a look at the different customization options for the “Contact Form” module:


Some of these options will repeat for the other modules, whereas some options are going to be unique for that particular module.

Here’s a quick rundown of the different customization I found most fascinating:

  • Set hover effects for modules.
  • Create custom design settings for different sized devices – desktop, mobile, tablet.
  • Powerful font and text customization options.
  • Set custom shapes and effects as page dividers.
  • Option to transform elements on the webpage in real time. Increase in size, rotate around an axis, skew orientation, and much more.
  • Tons of filters and effects to let you control the Hue, Saturation, Brightness, Contrast, Invert, Opacity, and Sepia.
  • Create custom drop shadows to give UI elements some depth.
  • Add your own custom CSS code.
Email Tools

In-Built Marketing Utilities

The Divi theme is not simply about helping you create a beautiful looking website, but it also bundles in powerful tools to help improve your site’s lead generation and conversion rates.

Here’s a quick look at some of its impressive marketing utilities:

  • Integration with all the popular email marketing providers. Useful for integration with Divi’s email opt-in module.
  • Pricing Table module to showcase product pricing.
  • Contact Form Builder module.
  • Social Media Follow module.
  • Split testing feature. Helps you split test two different landing pages to determine which one has the higher conversion rate.
  • WooBuilder – for creating amazing WooCommerce stores.

As you can clearly see, many of the Divi modules provide powerful features that remove the need to install other marketing plugins. It’s an all-in-one solution!

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Useful Productivity Tools & Options

Not only will Divi let you create stunning websites, but it will let you create them super fast. The theme comes with many built in features aimed at improving your productivity and streamlining your overall web development workflow.

Here are some productivity specific tools and options that I found really helpful while working with Divi:

  • Select multiple elements at once and edit them in bulk.
  • The find and replace feature lets you quickly find specific options like colors or fonts, and make quick edits.
  • Copy and paste design styles from one element to others.
  • Keyboard shortcuts to help you control the builder using just your keyboard.
  • Customize the Divi Builder interface to suit your specific workflow.
  • Every action you take in the Divi Builder is auto-saved in your editing history. This allows you to quickly jump back and forth between edits.
  • Save, import, and export your customized modules between different websites.
Install Plugin

Access to 100+ Divi Add-ons to Extend its Feature-Set

After getting Divi, you will also gain access to the Divi Marketplace. This is where other Divi users and professional web designers/developers create plugins and layout packs for Divi.

At the time of writing, there are over 100 different modules, layout packs, and themes, available in the Divi Marketplace with more added on a regular basis.

You can easily download and install them on your website to extend what you can do with Divi.

Note: The products available in the Divi Marketplace are created by third party developers. If they are not offered for free, you will need to purchase them separately.

Customer Service

Quality Documentation & 24/7 Support

With these many features, settings, and options, the Divi WordPress theme can be overwhelming even if you have been using WordPress for a while. Thankfully, the Divi theme comes with some excellently illustrated documentation to help you get started.

Divi Builder Helper

Not just that, but after installing the theme, you will be given a product tour showing the ins and outs of how to use Divi effectively. You will also get access to the “Divi Builder Helper” – a contextual help system that will show you full-length instructional videos on how to use the Div theme as well as the Divi Visual Builder plugin.

Divi Helper

Also, while using the theme, if you run into any sort of problem, you have access to a 24/7 support team to help you out. You can reach out to them either via live chat or through email. Unfortunately, phone call support is still not available for Divi users.

Divi Reviews: Creating and Customizing Layouts

Now that you have an idea of all the different bells and whistles Divi brings to the table, here’s a quick showcase of how everything comes together to help you create and customize layouts.

The Default Look

Once you download and install Divi on your WordPress website, it will set up a two-column layout, similar to what you see below:

Divi Default Look

The design is very clean, minimal, and elegant.

But you can easily spice things up by using one of the many premade site layout packs.


Importing A Divi Premade Layout

In this example, I will be trying to import a premade Divi layout and use it as the landing page for my website.

To import a premade Divi layout, login to your WordPress dashboard and go to Pages > Add New. I am going to name the page “Landing Page.” Next, notice that you now have two options – either use Divi Builder or your Default Editor to create the new page.

Choose Divi Builder

Click on “Use Divi Builder”!

This is going to present you with three options – “BUILD FROM SCRATCH,” “CHOOSE A PREMADE LAYOUT,” and “CLONE EXISTING PAGE.”

Divi Editor - Select a Premade Layout

Click on the “CHOOSE A PREMADE LAYOUT” to open the Divi Library.


From here, you can browse and select the layout you want to use for the page. For this guide, I will be picking the “Design Agency” Layout Pack, but you can select any other layout you like. Selecting a pack will present you with all available layouts inside the pack. I am going to select the “Landing” template and then click on “Use This Layout.”

After selecting your preferred layout pack, it will begin importing it to your WordPress installation.

Once imported, the design will be applied and you can start customizing it using the Divi Visual Builder. This includes customizing the placeholder text, moving around modules & sections, deleting specific modules & sections, and much more.

Editing Divi Premade Layouts

Once done, hit the “Publish” button and the new page will become available to your visitors.


Note: At the time of writing, there’s no specific option to apply a complete Layout Pack on your WordPress website. You will need to individually create new pages, and then apply the templates inside the Layout Packs separately.


Create a Contact Us Page From Scratch

By now you should have an idea of how to use the premade layouts to set up your WordPress website. But what if you don’t like these premade options and want to create something from scratch?

Well, that too can be easily done! But first, let’s quickly go over how the page builder works.

The Divi Visual Builder sees a web page layout divided into three major parts. First, you have sections. Within each section there are rows. And within the rows, you have the modules.

So with that out of the way, let’s create a new webpage.

For the sake of this example, I will be creating a new “Contact Us” page from scratch using Divi.

To do this, we again go to Pages > Add New and give a name to the page. I am going to name it “Contact Us.” Now, same as before, select the “Use Divi Builder” button, but this time, click on the “BUILD FROM SCRATCH” option.

This is going to open a blank page, with a “Regular Section” set-up by default, and giving you a “+ Plus” button asking you to insert a new row.

However, I want a full-width header section, where I am going to set up a header image, welcoming users to the contact page. To do this, I will delete the default Section, and add a new “Fullwidth Section.” Next, I will select the “Fullwidth Image” module, and then upload an image from my media gallery.

Here’s a quick GIF showcasing how I did it to help you out!

Next, I am going to create a new Regular Section and set up a two-column Row. Here, on the left side, I am going to have a Social Media Follow module to encourage users to follow us on social networks. And on the right side, I am going to add the Contact Form module.

This GIF should give you an idea of how simply this can be achieved.

Setting Up Contact Form Module

See how easy it is?

Now the reason I chose the Contact Form module is that I wanted to showcase just how powerful it is. You can add more fields to collect additional user information, set up an email where the user entered message is sent, enable spam protection, and much more.

Here’s a look at all these options:

Next, to make the design look a bit more modern and stylish, I am going to add a divider separating the two sections.

To do this, I am going to select the top Section, go to its “Settings”, switch to the “Design” tab, and select “Dividers.”

I want to apply the divider at the bottom, so I will select the “Bottom” option, and then select the Divider style I want. I can even pick a color for the Divider.

Once done, hit the “tick” button, and your new divider will get applied.

Divi - Adding a Divider

Now, once you are done designing your new page using Divi, click the three dot icon “…” at the bottom of the page to open additional settings. Next, if you are ready to launch the page, click on “Publish,” or if you want to work on it later, click “Save Draft.”

Divi save a layout design

And that’s it! You have successfully created a new webpage from scratch using Divi. Super easy, and only took a couple of minutes!

Divi Reviews: Pricing

The Divi WordPress Theme isn’t available as a standalone purchase. You will need to sign up for a paid membership with Elegant Themes if you want to download and install Divi on your website.

So how much does the Elegant Themes membership cost?

Divi Pricing

Well, there’s a starting plan at $89/year. But if you don’t like yearly subscriptions then you can get lifetime access for just $249. It’s worth noting that both subscription plans allow you to use the theme on as many websites as you want – no limitations.

Now, you might be thinking that this is too expensive. And you would be right if you were just purchasing a single WordPress theme. However, the Elegant Themes Membership gives you access to much more than just the Divi WordPress theme.

Here’s a list of all the different products you get out of the box:

  • Divi WordPress Theme
  • Extra WordPress Theme – for blogs and magazine websites
  • Divi Visual Builder
  • Bloom Email Optin Plugin
  • Monarch Social Media Plugin

So, as you can see, you are given access to a lot of powerful tools and plugins apart from the Divi Theme. And if you intended on using them all, then the $249-lifetime pricing is worth the investment.

Also, there’s a 30-day no questions asked money-back guarantee, which means you have 1 month to test drive Divi, and if you don’t like it you can always ask for a refund.


So, Is Divi The Right WordPress Theme for You?

The Divi WordPress Theme is a featureful, user-friendly theme that takes the guesswork out of creating beautiful websites. Whether you’re looking for an elegant blog layout, a one-of-a-kind website template, or something more creative and unique, there are plenty of layouts to choose from.

With over 1500 premade designs available in the Divi library it’s easy to find just what you’re looking for without having to start from scratch! And when you combine that with the powerful Divi Page Builder plugin, you get a clean WYSIWYG interface, giving you granular control over how your site looks and feels.

This makes the theme perfect for bloggers and webmasters who run multiple websites in different niches. Using a single theme, you will be able to create professional-grade yet niche-specific designs, and that too, without writing a single line of code. How cool is that?

Similarly, In this Divi theme review, for web design agencies and freelancers, Divi allows you to create aesthetically stunning websites within a couple of clicks. This makes it a super useful tool to have under your belt, especially when handling clients who need high-quality results at short deadlines.

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Nitish Singh

Nitish Singh

Nitish is an expert tech writer working in the industry for the last six years. He is a detailed-oriented writer making tech more accessible to everyone. His work has been read by more than a million readers worldwide. He has contributed to the likes of WPAstra, FossLinux, GeekFlare, and Dzone.


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